Practices are investing more in marketing, tech, and growth — but few owners know the true cost of acquiring a patient, or whether it's building sustainable growth. A candid look at the systems behind acquisition, conversion, and lifetime value.
Aesthetic practices are investing more into marketing, technology, and growth initiatives, but many owners still struggle to understand the true cost of acquiring patients — and whether those investments are creating sustainable growth.
This discussion brings together experienced aesthetic leaders to explore how practices can improve patient acquisition, conversion, and long-term value by strengthening the systems behind growth.
An aesthetic-marketing agency owner and a practice-owner injector on what patient acquisition really costs — and how to make it pay off.
Owner of Total Social Solutions, a digital marketing agency specializing in aesthetic medicine and surgery. Since acquiring the agency in 2013, she has partnered with plastic surgeons, facial plastic surgeons, dermatologists, medical spas, and surgical societies nationwide — helping practices grow through social media marketing, web design, SEO, and comprehensive digital strategy. A trusted voice in aesthetic marketing with over a decade in the field, she contributes to the American Society for Dermatologic Surgery's ASDS Currents and MedEsthetics magazines.
Founder and CEO of Refine Aesthetics in Bluffton, South Carolina — an aesthetic injector, international speaker, and trainer with a decade of experience in plastic surgery and medical aesthetics. Known for her anatomy-driven approach and commitment to natural, undetectable outcomes, she has built her practice around patient education, safety, integrity, and individualized treatment planning. A Key Opinion Leader for Merz Aesthetics and InMode Aesthetics, she is passionate about advancing the industry through education, mentorship, and honest conversations around clinical excellence and business growth.
Understanding the true cost of acquiring a patient — beyond marketing spend
What influences a patient's decision to move forward with treatment
How consultation quality, education, and trust impact conversion
The role of patient experience in retention and lifetime value
Building systems that make growth more predictable and sustainable
Complimentary registration · Live panel + moderated Q&A · Replay included
Reserve My Seat ↑.png)