Live Webinar · 3-Speaker Panel

The Front Desk Conversion Crisis.

Why 40% of inbound aesthetic inquiries never become patients — and what actually happens in the minutes between an inquiry arriving and a consultation being confirmed.

Tuesday, July 14, 2026 · 8:00 – 9:00 PM EST · Live Zoom + Q&A

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Limited Seats Available

Reserve Your Spot

Free to attend · Replay sent to all registrants

About The Session

Practices spend heavily to make the phone ring — then quietly lose the inquiry

The leak is rarely in the marketing. It is at the front desk, in the minutes between an inquiry arriving and a consultation being confirmed. A large share of leads that cost money to generate are lost before any clinician ever sees them.

This panel discusses where inbound inquiries fall through, what a high-converting front desk interaction actually sounds like, how to handle inquiries consistently across every channel, and how to train staff to convert without sounding scripted.

Ideal For

Aesthetic practice owners frustrated by low inquiry-to-booking rates
Practice managers overseeing front desk and patient coordination
Patient coordinators responsible for new patient conversion
Marketing leads who want their spend to actually convert
Anyone who knows the phone rings but the schedule doesn't fill

Meet Your Expert Panel

Three Leaders, One Powerful Conversation

Brand strategy, performance marketing, and CRM — three perspectives on why inquiries go cold and exactly what to do about it.

Sydney Barr

VP of Accounts & Brand · Aesthetic Altitude

6+ years partnering with 120+ aesthetic clinics across the U.S., Canada, and the UK to grow revenue, retain patients, and build practices that run as well as they look. Background spans plastic surgery offices, national aesthetic accounts, and pharmaceutical brand launches — giving her a full-picture view of what makes a practice truly thrive.

Heather Pagon

Founder & Media Buyer · Aura Ad Studio

Founder of Aura Ad Studio, a digital marketing agency helping aesthetic, wellness, and women's health practices attract and convert more qualified patients through strategic paid advertising. Specializes in identifying friction points in the patient journey, improving lead conversion, and building marketing systems that support sustainable growth.

John Vakidis

VP of Sales & Partnerships · DermPRO

12+ years helping 1,500+ aesthetic practices improve growth by turning inquiries into patients. Speaker at 50+ industry events including AMSPA and Alma Lasers. Now VP of Sales at DermPRO, connecting marketing, CRM, PMS, and loyalty systems to identify missed opportunities, improve lead follow-up, and drive long-term revenue growth.

Key Discussion Points

What You'll Learn

Four focused themes our panel will unpack live — with time for your own questions during moderated Q&A.

Where inbound inquiries fall through — the specific moments and channels where most aesthetic practices lose patients they already paid to attract

What a high-converting front desk interaction actually sounds like — the language, pacing, and structure that turns interest into a confirmed appointment

How to handle inquiries consistently across every channel — phone, text, email, DM — so no lead falls through based on how they came in

How to train staff to convert without sounding scripted — building confidence and consistency so conversion doesn't depend on who picks up the phone

The Front Desk Conversion Crisis.

Practices spend heavily to make the phone ring — then quietly lose the inquiry

Three Leaders, One Powerful Conversation

What You'll Learn

Save Your Seat For July 14th