Live Webinar  ·  4-Speaker Panel

Busy Isn't Profitable.

Why many aesthetic practices stall at the same revenue level — and the CFO framework that breaks through the plateau. How to read your own numbers, find the single constraint, and make structural changes that actually work.

Tuesday, July 21, 2026 · 8:00 – 9:00 PM EST · Live Zoom + Q&A
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About The Session

Full schedule, flat revenue — the practice is running on feel rather than a framework

Plenty of aesthetic practices are full, busy, and still stuck — generating the same revenue year after year while the owner works harder for it. The problem is rarely effort. It is that the practice is being run on a feel for the numbers rather than a financial framework.

This panel discusses how to read your own financials with a CFO-level lens, how to identify the single constraint holding revenue flat, what structural changes actually break a growth plateau, and how to build a financial operating rhythm that keeps growth on track.

Ideal For
  • Aesthetic practice owners stuck at the same revenue year after year
  • MedSpa founders who are busy but not growing their margin
  • Practice owners who avoid their financials or don't trust them
  • Leaders preparing for a capital raise, partnership, or exit
  • Anyone who knows something is wrong but can't identify what
Meet Your Expert Panel

Four Leaders, One Powerful Conversation

A fractional CFO, a 20-year industry operator, an international commercial executive, and an M&A specialist — four perspectives on what actually breaks a revenue plateau in aesthetics.

Shannon Weinstein
Shannon Weinstein, CPA
President · Keep What You Earn Co.

CPA, Fractional CFO, and founder of Keep What You Earn. Helps medical aesthetic practices build stronger financial systems, improve profitability, and scale with confidence. 15+ years in Big Four accounting and corporate finance, known for translating complex financial concepts into strategies practice owners can actually use.

Brooks Loughry
Brooks Loughry
CEO · Bio Synergia Labs & BSL Consulting

20+ years inside medical aesthetics — from selling $100K+ lasers as one of Fraxel's first reps, to senior roles at Allergan and BTL, to advising the practices he once sold to. Works with mid-market medspas on patient flow, consult conversion, and treatment plans that drive revenue without a hard sell.

Javier Ibanez
Javier Ibanez
Founder & MD · Market Go Life Sciences

International commercial executive with 25+ years driving growth across Europe and Latin America in pharmaceutical, MedTech, and regulated healthcare. Track record includes scaling international revenue from $3M to $60M across 70+ markets and consistently delivering above-budget results in complex, multi-country environments.

Andrew Goldfein
Andrew Goldfein
VP of New Partnerships · Alpha Aesthetics Partners

Head of New Partnerships/M&A at Alpha Aesthetics Partners — the premier platform partnering with the nation's best medspas. Has spoken with thousands of practice owners at all stages of growth, with deep experience identifying why practices break through growth ceilings. Formerly led M&A at Affordable Care and investment banking at Houlihan Lokey.

Key Discussion Points

What You'll Learn

Four focused themes our panel will unpack live — with time for your own questions during moderated Q&A.

01

Why busy aesthetic practices stall at the same revenue level for years — the structural reasons most owners don't see

02

What a CFO actually looks at that most aesthetic owners don't — the metrics, ratios, and signals that reveal where money is being lost

03

How to find the single constraint holding your practice's growth flat — and why fixing the wrong thing keeps the plateau in place

04

What structural changes actually break a revenue plateau in aesthetics — and how to build a financial operating rhythm to sustain growth

Save Your Seat For July 21st

Free registration. Live Q&A. Replay included.

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