The people decisions aesthetic owners keep postponing — and what they cost. A candid panel on the hard calls leaders avoid, why they avoid them, and how to make them cleanly and fairly.
Most aesthetic owners can name the team member who is holding the practice back — and most have been postponing the decision for months, sometimes years. The cost of that delay rarely appears on a report, but it shows up in culture, patient experience, and the owner's own energy.
This panel is a candid conversation about the hard people decisions aesthetic leaders avoid, why they avoid them, and how to make them cleanly, fairly, and far sooner than they currently do.
Two seasoned aesthetics operators on making the people calls that actually move a practice forward.
Aesthetics industry consultant and business growth strategist with nearly a decade of experience helping medical spas, wellness practices, and aesthetic clinics grow and scale. As founder of Aesthetic Executive, she provides education, resources, and consulting across marketing, operations, patient experience, and profitability — bridging the gap between clinical excellence and business growth.
Founder and CEO of Apex Aesthetic Consulting with 20+ years in aesthetics — including eight years owning and operating a successful medspa and a decade in injectable and laser sales. Known for a direct, no-BS approach, she advises on operational excellence, team development, device strategy, profitability, and the hidden gaps that keep practices from scaling sustainably.
Why aesthetic owners postpone the people decision they already know they need to make
The real cost of keeping the wrong person in an aesthetic practice
Distinguishing between a development problem and a fit problem
Making difficult exits cleanly, fairly, and within legal and ethical guidelines
Building a team where these decisions become increasingly rare
Complimentary registration · Live panel + moderated Q&A · Replay included
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