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How to evaluate new devices, injectables, and tech — and build a rigorous, repeatable framework for making smarter investment decisions with the confidence to say no.
Aesthetic practice owners face a constant stream of "game-changing" products, each promising competitive advantage. The cost of getting this wrong is high: financial exposure, underutilised equipment, and distracted teams.
This panel gives aesthetic practice owners a rigorous, repeatable framework for making smarter investment decisions — and the confidence to say no when it matters most.
Analytics, digital marketing, and practice technology — three perspectives on how to cut through the noise and make investment decisions your practice won't regret.
Founder & CEO of Illume, an AI-powered analytics platform helping MedSpas and wellness businesses unify operational, financial, and marketing data into actionable insights. Background in healthcare analytics and revenue cycle consulting, focused on modernizing how aesthetic practices understand and scale their businesses.
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Practice Growth Director at MyAdvice with 13 years of digital marketing experience helping medical practices grow. Known for a practical, big-picture approach — connecting SEO, paid ads, reputation, and website performance into one cohesive growth strategy for wellness and aesthetics providers.
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Head of Client Education & Product Evangelism at Symplast, with 20+ years in health, wellness, and aesthetics. After 14 years leading growth inside a high-volume medical spa, she brings an operator-first perspective to evaluating technology and treatments — helping practices avoid costly "shiny object" decisions.
Five focused questions our panel will unpack live — with time for your own questions during moderated Q&A.