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Why top aesthetic practices stop discounting and start profiting — the mindset, strategy, and practical tools to own your pricing and stop trading revenue for the illusion of accessibility.
It is one of the most costly habits in medical aesthetics — and one of the hardest to break. Practices that discount constantly are busy but not profitable, growing in volume but shrinking in margin.
This panel is a direct, no-nonsense masterclass in building the mindset, strategy, and practical tools to price with confidence and stop trading revenue for the illusion of accessibility.
A clinic founder, a 25-year industry consultant, and a practice development specialist — three perspectives on what it takes to price with confidence and build a profitable aesthetic practice.
Founder and CEO of SomaCell — a truly non-invasive facelift — and IT Intelligent Treatment, a regenerative aesthetic and longevity clinic. Provider and medical aesthetic professional educator who believes in the highest level of patient care through individual integrity and passion backed by science.
25+ years in sales, marketing, and senior leadership across aesthetic medicine. Founder of Orion Strategic Consulting, where he helps aesthetic medicine and wellness practice owners build thriving, profitable businesses through clear strategy, strong teams, and systems for consistent revenue.
18-year industry veteran with 12 years of practice experience focused on practice management and marketing. Passionate about taking practices from simply paying the bills to becoming truly profitable — partnering with practices to drive revenue and accelerate ROI on new devices.
Four focused themes our panel will unpack live — with time for your own questions during moderated Q&A.