What Practices Decide in October That Shapes the Whole Year
The pricing and offer decisions a practice makes in October set patient expectations well beyond the season. A session that brings financial discipline to year-end pricing — how to build offers that lift revenue without training patients to wait.
The pricing and offer decisions an aesthetic practice makes in October set patient expectations well beyond the season. Packages built under competitive pressure, discounts introduced to fill a quiet week, and promotions copied from a competitor all carry forward into the following year as the price patients believe is normal.
This session brings financial discipline to year-end pricing, showing owners how to build offers that lift revenue without training patients to wait.
An aesthetics industry leader on pricing with discipline through the year-end season.
Leads account development for the medspa channel at Dermalogica PRO Canada, growing the brand's clinic partnerships across the country. Having worked in the beauty and aesthetics industry since the age of 14, she brings a decade of frontline industry experience to the business side of aesthetics. She also creates skincare and aesthetics education content, bridging clinical expertise and everyday consumers.
The long-term impact of year-end pricing decisions on patient expectations and profitability
The margin mathematics behind seasonal offers and promotions
Profitable alternatives to year-end discounting
Protecting pricing integrity when competitors are cutting prices
Complimentary registration · Live session + moderated Q&A · Replay included
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