A Year of AI in Practice Operations
Practices adopted operational AI at scale this year — enough time has passed to see what survived contact with real patients and teams. A candid review of what held, what quietly got switched off, and what deserves funding in the year ahead.
Aesthetic practices adopted operational AI at scale this year, and enough time has now passed to see what survived contact with real patients and real teams. Some automations became permanent and freed genuine capacity. Others were quietly switched off after complaints, confusion, or a drop in booking quality.
This panel is a candid review of what held, what failed, and what deserves funding in the year ahead.
An AI-product founder, a marketing-operations director, and an industry account leader on what automation actually delivered this year.
Founder of SuperDerma AI, helping dermatology and aesthetic practices improve patient conversion, follow-up, and retention. She brings nearly a decade of experience across product, marketing, and growth — including leading product and growth at tele-health and tele-derm companies. Her work spans how patients discover and choose a provider, what turns an enquiry into a booking, and what brings patients back — helping practices translate patient demand into sustainable revenue while reducing the daily workload on clinic teams.
Director of Operations at Aesthera Marketing — a marketing agency built exclusively for med spas and aesthetic practices — and its parent agency Just Digital. She oversees the systems behind paid ads, SEO, email, and websites for practices across the U.S., including the call tracking, lead logging, and follow-up workflows that determine whether a marketing lead actually becomes a booked patient. She brings a practical, ground-level view of which tools and workflows practices actually use and get value from, and which ones end up ignored.
Leads account development for the medspa channel at Dermalogica PRO Canada, growing the brand's clinic partnerships across the country. Having worked in the beauty and aesthetics industry since the age of 14, she brings a decade of frontline industry experience to the business side of aesthetics. She also creates skincare and aesthetics education content, bridging clinical expertise and everyday consumers.
The automations that became permanent — and why they continued to deliver value
The automations that were switched off, and the warning signs that led to that decision
The conversations and decisions where human involvement must remain essential
A practical approach to evaluating automation tools before making a commitment
The automation priorities aesthetic practices should consider for the year ahead
Complimentary registration · Live panel + moderated Q&A · Replay included
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